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Product: Power Integrations
SOCIAL TOPICS (Archive):
Product
Cutting Edge Companies: Power Integrations
Published, Summer 2004
This column highlights companies in the business of providing solutions to
social and environmental challenges. Featured companies are typically held in
the SmallCap Innovations portfolios offered to Walden’s clients.
The mascot of Power Integrations is an "energy vampire slayer," fitting for a
company with a Web site "Green Room" that promises: "We’re spending all our
energy to save yours." The energy vampires that Power Integrations targets are
"energy-sucking devices"¾ older, inefficient power
supplies. According to the company, more than $4 billion of electricity is
estimated to be wasted each year on household power products believed to be
turned "off." Power Integrations reports that standby power waste used to
support instant-on in TVs, DVDs, and other household power consuming equipment
represents the total amount of power generated by 26 average size power plants.
Power Integrations makes semiconductors for integrated circuits that convert
AC power to DC power. The company’s products enable original equipment
manufacturers to make smaller and cheaper power supplies for portable devices
such as cell phones, personal digital assistants (PDAs), digital cameras,
portable computers, and other electronic devices. The integrated circuits
conserve energy by reducing energy leakage that occurs in larger power supply
adapters. Conventional power supplies, which continue to drain power even when
the devices they are supplying are turned off or are fully charged, waste nearly
10 percent of the electricity purchased by consumers. According to Power
Integrations, its products eliminate 90 percent of this energy waste.
In July 2001, President Bush issued an executive order stating that federal
agencies must purchase products with standby energy consumption of 1 watt or
less, and the European Union has issued even stricter standby power
requirements. Power Integrations products allow equipment manufacturers to meet
both of these requirements as well as other energy efficiency regulations.
—Ken Scott
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